8 Proven Ways to Use Chatbots for Conversational Marketing

Don’t stray away from the professional aspect of the customer service process. Your chatbot’s welcome message and its tone in the conversation should be similar. This way, you can maintain consistency and keep your customers engaged in the conversation. Let’s not forget travel sites like Skyscanner that offer for you.

• If you visit our pricing page, our bot will pop up almost immediately, asking how we can help.
• Modern buyers are worn out from complex buying processes and long Zoom calls.
• Chatbot marketing is the practice of using automated conversations and AI-generated responses to chat with website visitors at scale.
• But while chatbots are super useful for providing customers with quick answers, they can also play a huge role in your marketing strategy.

User intent is the reason the customer’s there – what they’re looking for. In the next step, you need to customize your chatbot’s appearance according to your visual brand identity. The first step towards developing your no-code AI chatbot includes training Botsonic with your own data. We’ll show you how to set up a chatbot without having to write a single line of code. So, it’s imperative that you test out every conversation pathway you create and view it from the customer’s perspective. For instance, if you want to offer video chat or voice calls to your customers, simply feature buttons like the ones in the image below.

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Before you get caught up in the technicalities, let’s set a framework for building a bot your customer will want to use. Instead, it should stick to a single function and do this incredibly well. Before you build a bot, know your purpose, platform, and promotional plan. Adelyn Zhou, CMO of TOPBOTS, unpacks the top mistakes people make when they decide to build a bot.

By giving your customers the option to speak to a real support agent, you’re not only improving the customer experience, you’re also improving the chance of making more conversions. To do this effectively, your marketing chatbot must give users the option to schedule contact with a human agent. With chatbot marketing, you can use AI to effortlessly gather participant information and to provide information about a contest. A marketing chatbot with ML algorithms can offer dynamic and interactive ways to provide product information. This is just a sample of the many chatbot marketing tools that Customers.ai has built for you.

Make Use of an Available Platform

NLP based platforms allow you to make full use of natural language, enabling you to create a more complex bot, that offers your users an immersive and authentic experience. Tools such as Google DialogFlow, Haptik, IntelliTicks, and Wit.AI make use of Artificial Intelligence that learns from user input. They offer a wide array of features, such as the ability to create text and voice bots and can be integrated with mobile wearables as well as Google Assistant, Cortana, and Facebook Messenger. Master of Code Global will work with you to define your marketing goals, identify your target audience, and create a chatbot plan.

• It even allows customers to track flight status and updates them automatically in case the flight is delayed.
• Here are just a few of the successful adoptions of chatbot for marketing by famous brands.
• The ultimate goal of growth marketing is to drive sustainable, long-term growth for a business by identifying and maximizing opportunities for customer acquisition, retention, and revenue growth.
• The way bots were perceived a few years back is very different from how they’re perceived right now.
• When you use marketing bots, you want to ensure your audience knows they can talk to a human at any time.

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